Dmart is famous all over India for cheap goods. DMart is present everywhere from new developing cities to metro cities of the country. DMart’s reputation has grown so much that it is now considered a milestone for cheap goods. Many middle class families in the country today buy their monthly ration from Demart. Even regular wear clothes and kitchenware are bought from Demart. In today’s online era, Demart is also competing with many big e-commerce platforms. The only reason for this is that the goods are very cheap here.

The situation is that if a DMart is built in an area where there is no significant population and societies are not yet formed, the land rates start rising as soon as the DMart is built because people assume that the DMart invests here with something in mind and the future development of the area. will happen

However, let us tell you a secret that the person who is the brain behind such cheap goods in Demart is a 12th passer. But today, good business managers study their success. D Mart, which started opposite Big Bazar, continues to be synonymous with success even today.

Radhakishan Damani is the brain behind the trust and progress of DMart. This is the same person who the late veteran investor Rakesh Jhunjhunwala considered his guru. Radhakishan Damani is included in the list of the richest people in the country.

His wealth is more than 1 lakh crore rupees. But you will be surprised to know that Radhakishan Damani only passed 12th but today his wealth is in billions due to his skills and sharp business mind.

When Damani, a leader in the stock market, decided to start his own business, he initially faced several failures. In 1999 he took up the first Nerul franchise which failed. After this he started building a borewell but this work also failed.

After this in 2002 he opened the first Demart store in Mumbai. He then decided that he would not set up a Demart store in any rented space. Today Demart has more than 300 stores in the country. It means that Radhakishan Damani not only owns DMart stores, he also owns 300 very large size plots of land in India. These stores are spread across 11 states.

How to get so cheap? – One of the reasons for this is what we told you above. For Radhakishan Damani, not opening a store on rented premises greatly reduces the running costs for his business. They have their own lands and do not have to pay rent at regular intervals. It uses this residual value to keep goods cheap.

In this way DMart saves 5-7 percent on its costs and passes it on to the public as a discount. Another reason is that DMart replenishes its stock quickly. Their aim is to complete the goods and order new goods within 30 days.

In addition, DMart pays companies very quickly. Due to this, manufacturing companies also supply goods to Demart at a discount. These discounts are also used to give discounts to people or increase their income.